FTSE 100 Company: Innovation Capabilities
How might we...Inspire a cross-functional team of experts to think beyond the short-term and the obvious?
ChallengeOur client team of cross-functional experts needed some fresh inspiration to drive future innovation. In a business context, focussed more on today than tomorrow - we were challenged to take the team out into the wild to experience new things that help them think differently.
...where do we go from here?
Approach
With the required cultural impact of this brief in mind, we needed to start with an Innovation Audit to identify strengths and opportunities across strategy, culture, ideas & delivery - being sure to interview all key stakeholders and dependant functions.
Next, we engaged the stakeholders in shaping solutions that drove detailed plans for jump-starting their new approach (and ensured these gained support from cross-functional contributors and the executive board).
We quickly transitioned into program implementation, from generating category-specific global foresights (cultural, science, technology) - to consumer opportunity definition - to ideation - to finally, prioritisation.
By the end of the program, we collaborated with over 100 contributors to develop robust 5-year product pipelines across their three priority categories.
Insight
Cultural change requires winning hearts and minds. And to achieve this, understanding the needs and motivations of all key stakeholders is critical to success.
Outcomes
- Shaped a Management board-level innovation strategy
- Created 12 innovation platforms and 18 consumer-validated product concepts
- Refined five-year product innovation pipelines across 3 categories
- Embedded & established best practice innovation across all key functions (program now in its 3rd year)