Approach
With the required cultural impact of this brief in mind, we needed to start with an Innovation Audit to identify strengths and opportunities across strategy, culture, ideas & delivery - being sure to interview all key stakeholders and dependant functions.
Next, we engaged the stakeholders in shaping solutions that drove detailed plans for jump-starting their new approach (and ensured these gained support from cross-functional contributors and the executive board).
We quickly transitioned into programme implementation, from generating category-specific global foresights (cultural, science, technology) - to consumer opportunity definition - to ideation - to finally, prioritisation.
By the end of the program, we collaborated with over 100 contributors to develop robust 5-year product pipelines across their three priority categories.
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Insight
Cultural change requires winning hearts and minds. And to achieve this, understanding the needs and motivations of all key stakeholders is critical to success.