With the required cultural impact of this brief in mind, we needed to start with an Innovation Audit to identify strengths and opportunities across strategy, culture, ideas & delivery - being sure to interview all key stakeholders and dependant functions.
Next, we engaged the stakeholders in shaping solutions that drove detailed plans for jump-starting their new approach (and ensured these gained support from cross-functional contributors and the executive board).
We quickly transitioned into programme implementation, from generating category-specific global foresights (cultural, science, technology) - to consumer opportunity definition - to ideation - to finally, prioritisation.
By the end of the program, we collaborated with over 100 contributors to develop robust 5-year product pipelines across their three priority categories.
Cultural change requires winning hearts and minds. And to achieve this, understanding the needs and motivations of all key stakeholders is critical to success.