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Future-proof your
brand innovation.


Our Future Codes give ambitious innovation leaders an unfair advantage by forecasting people's changing desires for living a more pleasurable life.

Our clients benefit from integrating these predictions into every program we do to ensure that the work is fit for the future and in lockstep with consumers' changing desires, needs, and preferences.

Subscribe to FuturePossible® and get direct 24/7 access to our Future Codes, so you can:

  • Imagine how your brand might stretch its ambition with our 8 Future Codes, which predict and decode the future of pleasure and wellbeing.
  • Act on 40+ Innovation Opportunities to help you achieve your ambition and stay ahead of the competition.
  • Get inspired by the latest 900+ Innovation Signals—with weekly drops on the latest happenings—all curated within clear innovation opportunities that will help you stand out in the sea of sameness.

Where should your brand head next?

With pleasure as our compass for navigating where your brand’s north star lies, we’ll help you imagine & act on your winning pathway for brand innovations that will delight consumers today and for years to come.

Curious about how to start your journey?