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Need help decoding the future?

These eight culture shifts are the forces disrupting how future consumers will live, survive & thrive. They articulate a view of the future based on our cultural intelligence - informing how we future-proof brands, programs, and product portfolios for our clients.

Filter the future with an essential toolkit to ignite growth and accelerate brand innovation.


A cultural intelligence and foresight platform designed to give leaders in pleasure and wellbeing categories like food, beverage, alcohol, and cannabis-a competitive edge. Now you can anticipate and navigate major cultural shifts to identify the right innovation opportunities to act on... today.