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Future-proof your
brand innovation.


Our Future Codes give ambitious innovation leaders an unfair advantage by forecasting people's changing desires for living a more pleasurable life.

Our clients benefit from integrating these predictions into every program we do to ensure that the work is fit for the future and in lockstep with consumers' changing desires, needs, and preferences.

Subscribe to FuturePossible® £95/year. One flat fee. No fluff.
Here's what you'll get:

  • 8 Pleasure Codes - the clearest lens on what people will desire next
  • 40+ Innovation Opportunities to help you outpace your competition
  • Thousands of innovation signals updated weekly to spark smarter and faster ideas

    Stay inspired. Make bolder moves. Get the future on your side.

Where should your brand head next?

With pleasure as your compass, we'll help you navigate what's next in desire, wellbeing, and innovation—so you can act fast, think big, and build meaningful connections that stand out in a sea of sameness.

Curious about how to start your journey?