We inspired the Twisted Tea team to think differently about how to win in the West by designing highly curated and immersive Safaris in key Northern California cities. During the Safari series, the cross-functional Twisted Tea team experienced and interacted with trends first-hand through exploring on-premise drinking culture, scanning off-premise competitive activity, and dining with loyal and competitive drinkers to explore their passions, motivations and preferences.
The resulting insights unlocked new pathways for growth by informing cultural programming, partnerships, and product innovation.
"We keep moving forward, opening new doors, and doing new things because we're curious, and curiosity keeps leading us down new paths." Walt Disney
That's precisely why brand leaders must stay curious and be willing to dive deep into the cultures they want their brands to become a part of. Exploring the weird, the wonderful and everything in between is where the unexpected insights lie in wait, the little moments that unlock big ideas and new pathways to growth.