Trip is the UK's fastest-growing soft drink brand, created to share a bit of calm in the everyday chaos.
BRAND
As Sally Higgin, Global Brand Director told us recently, "Very much what we're trying to do at Trip is to create a space where people can come and feel somewhat cared for. So everything about the brand, the image we create, and every piece of copywriting is about allowing people to feel reassured."
PRODUCT TESTED
- CBD Mixed Drinks Can 24 Pack - £39.00 (250ml can)
- Key ingredients: 15mg CBD, Lemon balm, L-Theanine, ginseng, chamomile
- 21 kcals or less, 0g added sugar
COMMERCIAL PERFORMANCE
- Raised $22m in funding since 2021
- 522% increase in sales to £4.3m in the 52 weeks to 12th Feb 2023
- 800% sales increase in Jan 2023
CONSUMERS
Sally Higgin explained how they have managed to build community, "People feel comfortable having their first experience of CBD with Trip. Younger people are really keen to share the experience with their friends in their network because everyone is suffering from being stressed and anxious, so sadly, we have found that building this community vibe is comparatively easy. Guys don't go to the pub and talk about vaping, but people do talk about what they used to really help them manage their daily stress."
CONSUMER REVIEWS
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