Spark your
imagination.

We believe the future is already here—it just hasn't reached the mass market yet. So, we're always hunting for the emerging signals that may spark the next big innovation opportunities. See what's currently on our minds.

Cannabis Mini Report

Download our Cannabis Mini Report to discover alternative routes to more revenue, margin growth, and strengthen the sector.

GOODRAYS

The Mighty Shed reviews GOODRAYS a brand that aims to help cannabis 'regain its rightful status as one of the most important plants in human history'

Balanced Tiger

The Mighty Shed reviews Balanced Tiger, a variety of vegan protein bars made with 1500mg of functional mushrooms.

Terpenes

In our second episode we explore the incredible power of Terpenes and understanding not only which ingredients affect us but WHY and HOW they do.

Club Soda

In our first episode, we explore the thriving no and low-alcohol market with Club Soda, the UK's leading company for mindful drinking.

Balance Festival 2023

We attended Balance Fest in London to see how emerging brands are approaching some of the key trends and how they're rethinking traditional rituals.

OHMG Water

The Mighty Shed reviews OHMG Water a sparkling drink containing 60mg of magnesium that promotes better sleep and eases stress and anxiety.

Loop Earplugs

The Mighty Shed reviews Loop Earplugs a brand of earplugs hoping to change the way we think about protecting our ears.

Waterless Products

Increasing water efficiency is one of the most impactful ways companies can reduce their carbon footprint and meet their ESG goals.

Hyper-Personalisation

The rising consumer shift for self-optimisation is underway, and along with it comes the opportunity for value-enhancing hyper-personal services.

Lady A Health

The Mighty Shed reviews Lady A Health who have a range of CBD-based products, designed by women, for women.

Trip

The Mighty Shed reviews Trip is the UK’s fastest-growing soft drink brand, created to share a bit of calm in the everyday chaos.

OURA Ring

The Mighty Shed reviews OURA Ring is a tech wearable device designed to be discreet but powerful in monitoring your health.

Sentia Spirits

The Mighty Shed reviews Sentia Spirits is designed to capture that 'two drink sweet spot'

Heights

The Mighty Shed reviews Heights is the world’s first probiotic for your gut-brain axis.

Air Up

The Mighty Shed reviews Air Up is a refillable bottle that turns plain tap water into flavoured water through scent alone

Tisserand

The Mighty Shed reviews Tisserand an aromatherapy brand based in the UK that promotes 'the natural power of essential oils for your wellbeing.'

AS Report 2023 - Happiness

Shifting our head space from one state to another might just bring the antidote to one of the significant challenges of our time, mental & emotional stress.

AS Report 2023 - Connection

Shifting our head space from one state to another might just bring the antidote to one of the most significant challenges of our time - mental & emotional stress.

Ctrl Alt Del Article

An event to explore the ‘Shifting States of Wellbeing’ and how consumers are rebooting their minds & bodies as they enter the new era of CTL/ALT/DEL.

AS Report 2023

This report outlines 17 innovation opportunities to act on now in alcohol, food & beverage, cannabis & technology.

AS Report 2023 - Energy

Shifting our head space from one state to another might just bring the antidote to one of the most significant challenges of our time - mental & emotional stress.
Where informed imagination
sparks growth
Est. 2012
Birmingham, England
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Charleston, South Carolina
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