The Shifting States of Wellbeing
This report outlines 17 innovation opportunities to act on now in alcohol, food & beverage, cannabis & technology. It's designed to inform, inspire and ignite your imagination, as well as your innovation pipeline.
Humans are in a continual search to find the key to happiness. Now, thanks to science & technology, we can unlock it in a variety of new ways in a variety of forms, making happiness accessible.
We've been boosting our bodies at the expense of our minds for too long; whether it's caffeine or sugar crashes, what goes up, must come down. But no more, as we've found better ways to manage our energy throughout the day.
The need for connection to self & others is at the very core of human nature. From the sexual connection with your partner to optimising your mind & body through data, we're experiencing a revolution in connectivity.