WHY IS THIS IMPORTANT FOR BRANDS?
Consumers are actively searching for & experimenting with new ways to find happiness.
And they are experimenting more than ever, from food & beverage products with short & long-term mood- boosting effects and curated music playlists set to happy-inducing frequencies to guided digital therapy & science-back digital content.
It's a land of opportunity for brands right now to join in and experiment with how they too can provide more happiness, whether it's enhancing existing products, rituals & experiences or creating completely new ones.