WHY IS THIS IMPORTANT FOR BRANDS?
We're all hardwired to crave connection. But, actually achieving it has become increasingly challenging in today's modern world.
The good news is we're witnessing a revolution in how we connect as advances in science and technology uncover new ways to reconnect with ourselves and others. These include biohacking our bodies to optimise performance, merging the digital and physical worlds to create new communities, and embracing once-taboo substances like cannabis and psychedelics.
For brands, this revolution presents exciting opportunities to experiment, play, and co-create with tools, ultimately leading to competitive advantage through improved connection.