SENITA Spirits designed to capture that 'two drink sweet spot'.
BRAND
Launched in 2021 by Professor David Nutt & a team of scientists described as a next-generation of feel-good drinks, designed for conscious drinkers, coming together. "Sentia is crafted with proprietary 'Botanical Tech' from its partners at GABA Labs."
OPPORTUNITY FOR BRANDS
To follow SENTIA's lead and explore the many ways to deliver pleasure without the alcohol, one that goes beyond flavour, by elevating sensorials & offering enhanced effects, all of which combine to create a truly unique & memorable experience.
PRODUCT TESTED
Red - uses all-natural botanicals such as magnolia, ashwagandha & Rhodiola Rosea £29.50 per 500ml bottle
COMMERCIAL PERFORMANCE
There seem to have been two investment rounds so far, but unknown figures at this time. It did sell out online for a few weeks post a double-page spread in the FT during peak dry January and is currently receiving a big push in retail, such as Planet Organic.
CONSUMER REVIEWS
Lacking enough reviews right now, but as the numbers increase, we'll be sure to update this section. Discover more about NextGen Alcohol in our report - The Shifting States of Wellbeing.