Lowe's brings Your Dream Kitchen to Life in Minutes
Lowe's Innovation Labs developed an Apple visionOS app that enables consumers to envision and explore their dream-kitchen.
What is this about?
Step into Lowe's Style Studio and customize your kitchen with real materials, fixtures, and appliances available at Lowe's stores and online. Designed exclusively for Apple Vision Pro, Lowe's Style Studio is the easiest and most immersive way to express your unique style.
Why is it interesting?
As consumers become more literate in design and spatial computing democratizes, personalization will become the norm rather than the exception.
Lowe's Style Studio is the latest example of a brand anchoring in our Future Code, Opti-Me.And its opportunity to empower choice / make it easy for consumers to express their individuality.
So What?
There is a proven cognitive bias, called "The Ikea Effect, where people place a disproportionately higher value on solutions they partially created - regardless of end result quality. By incorporating personalized decision-making in a user's journey, you not only develop more precise solutions. You also earn more loyal customers.
Just Imagine ...
A near future:
Where American cannabis brand Camino equips consumers with a platform to craft personalized cannabis gummy stacks; choose from premium ingredients and an array of minor cannabinoids that support your mind, body, and goals.
A mid future:
Where Heineken relaunches it's #Heineken100 campaign, but instead of collaborating with brands and influencers on LTO apparel, they take to TikTok and ask 100 fans everyday to vote on different design decisions.
A far future:
Where an application for Apple visionOS enables you to choose from history's most influential and fascinating figures to attend your dinner party. Edit their personality to your liking, while they chat and chew with your guests in real-time.
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