Facing up to our screen problem
Look Up is stopped smartphones from hogging our attention.
What is this about?
Look Up is on a mission to reinvigorate and kick-start conversation. It sells items designed to blend into your home environment but hide a secret function. Its latest offering is a container disguised as a sardine tin. It holds three smartphones, keeping them out of sight but blocking all incoming signals.
Why is it interesting?
Brands aren't just responsible for creating engagement with consumers, they can also create it between consumers — which we discuss in our Future Code Zenjoyments innovation opportunity — Immersive rituals, where brands create opportunities to help consumers immerse in the moment.
So What?
Technology has given us the capability to communicate with someone anywhere in the world; the global village is in full effect, but it's also become a hindrance. It's a barrier between friends. Being always connected to the world, sometimes it's good to disconnect from everyone to focus on someone.
Just Imagine ...
A near future:
Where IKEA brings out a signal-blocking table centrepiece for distraction-free meals.
A mid future:
Where Nandos offers a sensory booth for diners to immerse themselves further in the tastes and sensations of foods. Customers can curate the experience for calming or stimulating dining.
A far future:
Where A range of pop-up bars emerges where users don VR headsets. You can only see other drinkers as their preferred avatars, allowing everyone freedom to express themselves without confidence issues.
Has this sparked a thought for you?
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