Lady A Health who have a range of CBD-based products, designed by women, for women.
BRAND
The brand, launched by Alexandra Dunhill in 2020, targets female-specific needs, including menopause symptoms, sexual intimacy and sleep. Lady A products range from tinctures, capsules and vapes, to body oils, candles and lubricants.
PRODUCT TESTED
Daily Fix CBD Gel Capsules - Award Winning and certified by Medical Cannabis Clinicians Society. £55 RRP, contains 30 capsules.
UNMET NEED THAT LADY A IS MEETING
Premium ingredient credentials, high quality pack and positioning and simple messaging, offers reassurance and easy navigation if you are new to the world of CBD, or looking for a trustworthy, efficacious product. Targeting specific needs (e.g. menopause), means that in a market of multiple new entrants and proliferation of products, you feel it's more expertly tailored to your needs.
CONSUMER REVIEWS
4.5 on Trustpilot
OPPORTUNITY FOR BRANDS
Consumers look for reassurance of efficacy especially within the health & wellness market. Benefit-led, targeted products that appeal to some, and not all (i.e. none) with accreditations and limited ingredients signal a more personalised, more trust-worthy product. Discover more about the opportunity in our report - The Shifting States of Wellbeing.