Adapting to a shifting gaming audience
Ikeas new gaming range.
What is this about?
In the past, gaming ranges have been black and 'stealth' or bright garish RGB. As gamers' demographics change, IKEA has evolved its range to better suit a wider audience. IKEA announces its latest line of gaming furniture, BRÄNNBOLL. Designed to blend in with a wide array of interiors while still giving gamers functional benefits, the collection is the best of both worlds.
Why is it interesting?
Communal living and socialising are an integral part of being human. We want to create welcoming spaces, but this isn't always easy because of stereotypical stylings. Brands are showing us it is possible to tailor products to a functional need while also toning down elements to integrate them seamlessly into our lives. Brannboll means consumers can immerse themselves in the moment, just like in our Future Code Zenjoyment. We talk about Immersive Rituals, where brands can create opportunities to help consumers immerse themselves in the moment.
So What?
It's time to rethink traditions, especially when it comes to the home. Spaces no longer hold their traditional boundaries, such as the living room or the bedroom. Brands can play with how functional products can be and challenge our current perceptions and consumption rituals.
Just Imagine ...
A near future:
It's time to rethink traditions, especially when it comes to the home. Spaces no longer hold their traditional boundaries, such as the living room or the bedroom. Brands can play with how functional products can be and challenge our current perceptions and consumption rituals.
A mid future:
Where Kellogg's launches its breakfast bed, a dedicated space in the bedroom that holds everything you need to have breakfast in bed every morning, optimising time and comfort.
A far future:
Where IKEA launches modular homes with adaptable elements, entire rooms are bolted on or removed, their function can be shifted at the press of a button, a kitchen can transform into a music room, or a bedroom into an office.
Has this sparked a thought for you?
Subscribe to our email for weekly inspiration in your inbox.
Subscribe
