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Joyful Innovation

The Ice Cream Industry is Bringing Some Magic and Meaning to a Traditional Category


What is this about?

Ice cream brands are evolving to capture consumers' imaginations with unique and joyful innovations. Brands are pushing boundaries and creating buzzworthy experiences that showcase how a traditional category doesn't have to stick to traditions.

A selection of ice-creams.

Why is it interesting?


Ice cream brands are not staying in their lane. They know that they are not just selling flavours but an experience that can resonate with diverse consumer desires. From CBD and delta-9-infused and glow-in-the-dark ice creams to voter turnout initiatives and vanilla made from recycled plastics, brands are adding all types of joy to the experience.

So What?


Ice cream brands are finding fertile ground to disrupt the market, create buzz, and stand out in the vast world of sameness. By focusing on creativity and play, these brands are winning over consumers by topping off their favourite cold treat with added joy— providing more than just a product—delivering magical and memorable experiences.

How might your brand put more joy into the experience and break out of the sea of sameness?


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