Say Goodbye to Double Dipping Dilemmas
The makers of Hormel Chili Introduce Double Dippable Chips.
What is this about?
The Double Dippable Chips from Hormel Chili is a revolutionary snacking innovation designed to eliminate the double-dipping dilemma. From the brand known for producing key ingredients in America's favourite dip recipes, these circular chips feature a unique perforation down the center, allowing them to be easily split after the first dip.
![A promotional display of Hormel Chili without beans, a bag of Double Dippable Chips, and a bowl of chili topped with cheese and herbs.](/_next/image?url=%2Fimages%2Fviews%2Fsignals%2Fhormel%2Fhero-image.jpg&w=1200&q=75)
Why is it interesting?
Hormel's design enables consumers to enjoy two dips with one chip without worrying about social faux pas — such as the classic Seinfeld episode (S4E19) where Timmy abruptly snaps, "You double-dipped the chip!" George replies, "So?" and Timmy bursts out, "That's like putting your whole mouth in the dip! Look, when you take a chip, just take one dip and END IT!"
Hormel Chili promotes these chips as a convenient and socially acceptable solution for snack lovers who enjoy double dipping. This approach aligns with our FutureCode, EuphoriaVille, and its opportunity for Purposeful Transgression - a space where brands shine a light on liberating pleasure to create meaningful and genuine connections.
So What?
According to YouGov, 50% of Britons were willing to share food with a close friend while dining out before the pandemic. Now, that number has decreased to 41%. Conversely, those unlikely to share food rose from 33% to 41%. As people become more conscious of snacking hygiene, they're using strategies such as portioning snacks individually, using utensils, and employing condiment squeeze bottles to reduce risks.
Just Imagine ...
A near future:
Where Coca-Cola introduces a new bottle design made for solo consumption and sharing - with two detachable cups attached to the bottom, and a spout for pouring.
A mid future:
Where Doritos releases finger-tip gloves that keep your fingers clean from the cheese-dusted chips.
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A far future:
Where Hemp Elf unveils an anti-bacterial surface on their pre-rolls that allow friends to share.
Has this sparked a thought for you?
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