Satisfy Your Sweet Tooth with Hismile's Cinnamon Donut Toothpaste
Adults longing for sweet indulgences drive brands to elevate daily rituals
What is this about?
A delightful departure from traditional mint flavours, Hismile's new Cinnamon Donut Toothpaste embraces the warm, comforting taste of freshly baked cinnamon donuts with every brush. Encouraging longer brushing times, this new addition satisfies cravings for indulgence alongside other popular flavours: Cotton Candy, Grape Bubblegum, Wonka Chocolate and Red Velvet.
Why is it interesting?
While 50% of children typically favour sweet toothpaste and are particularly influenced by flavour in establishing positive oral hygiene habits (Colgate), adults are equally craving indulgent flavours for a more fun, elevated ritualistic experience.
Evoking positive associations and enhancing the overall experience of using toothpaste fall under our Future Code EuphoriaVille and its opportunity space YOLO, where brands can make everyday pleasure fun, attainable, and guilt-free.
So What?
Brands are redefining daily rituals we dread the most by turning them into indulgent experiences. By exploring unique flavour combinations and infusing traditional products with unexpected flavours, it creates an enjoyable experience you want to do, not need to do.
Just Imagine ...
A near future:
Where After Eight releases a CBD-infused after-dinner selection of gourmet chocolates aimed at doctors wanting to relax after a long shift.
A mid future:
Where Dr. Squatch collaborates with Jack Daniels to release a Bourbon Beard Balm, nourishing and taming facial hair while leaving behind a subtle, masculine scent reminiscent of aged whiskey barrels.
A far future:
Where Nature's Bounty creates a cannabis strain that is engineered to enhance eye health in a world where our screens strain our eyes, maintaining life in a digital world.
Has this sparked a thought for you?
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