Protect Yourself from Ketchup Spills
Heinz launches the world's first-ever ketchup insurance policy.
What is this about?
Heinz Ketchup Insurance covers 57 common spill scenarios and manifests as a consumer benefit reward system app. Compensation ranges from home cleaning services, laundry assistance, handyman services, and even indulgent spa treatments!
Why is it interesting?
Despite the culinary hazard associated with using ketchup, Heinz research indicates that 91% of enthusiasts firmly believe that their affection for Heinz justifies any inconvenience. To keep this relationship intact, Heinz Insurance leverages our Future Code OptiMe and its opportunity 'Be of Service' - a space where brands find new ways to deliver a hyper-personal touch.
So What?
Product pain points are an underlying reason consumers seek and transition to alternatives. Addressing and resolving potential product issues can proactively guarantee longevity.
Just Imagine ...
A near future:
Where Starbucks and Colgate tackle the pain point of coffee-stained teeth, offering teeth-whitening gum to loyal customers.
A mid future:
Where McDonald's and Hothands bring the heat to reusable bags that now keep your food warm long enough to get home, no more soggy fries.
A far future:
Where Ocado and Klarna provide financing for lab-grown produce so that consumers can afford fresh food in the climate-changed future.
Has this sparked a thought for you?
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