Protect Yourself from Ketchup Spills
Heinz launches the world's first-ever ketchup insurance policy.
What is this about?
Heinz Ketchup Insurance covers 57 common spill scenarios and manifests as a consumer benefit reward system app. Compensation ranges from home cleaning services, laundry assistance, handyman services, and even indulgent spa treatments!
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Why is it interesting?
Despite the culinary hazard associated with using ketchup, Heinz research indicates that 91% of enthusiasts firmly believe that their affection for Heinz justifies any inconvenience. To keep this relationship intact, Heinz Insurance leverages our Future Code OptiMe and its opportunity 'Be of Service' - a space where brands find new ways to deliver a hyper-personal touch.
So What?
Product pain points are an underlying reason consumers seek and transition to alternatives. Addressing and resolving potential product issues can proactively guarantee longevity.
Just Imagine ...
A near future:
Where Starbucks and Colgate tackle the pain point of coffee-stained teeth, offering teeth-whitening gum to loyal customers.
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A mid future:
Where McDonald's and Hothands bring the heat to reusable bags that now keep your food warm long enough to get home, no more soggy fries.
A far future:
Where Ocado and Klarna provide financing for lab-grown produce so that consumers can afford fresh food in the climate-changed future.
Has this sparked a thought for you?
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