EPISODE 1

Some of the key opportunities in the interview:

• Education is needed for both consumers & the trade to breakthrough
• Product innovation through experimentation with new active ingredients and a focus on experience & quality
• Inclusivity by offering alternatives that are held to the same standard as alcohol
• Premiumisation through a focus on quality & building lifestyle brands that put purpose into action

Noah had a clear message for the beverage industry: "You have to come to the market with quality now. We need to be holding non-alcoholic products to the same standard as alcohol. We need adult drinks."

In our next episode, we tap into Terpenes, the aromatic compound present in most plants that could unlock a more natural, pleasurable & mood-enhancing experience for consumers.