Some of the key opportunities in the interview:
- Education is needed for both consumers & the trade to breakthrough
- Product innovation through experimentation with new active ingredients and a focus on experience & quality
- Inclusivity by offering alternatives that are held to the same standard as alcohol
- Premiumisation through a focus on quality & building lifestyle brands that put purpose into action
Noah had a clear message for the beverage industry: "You have to come to the market with quality now. We need to be holding non-alcoholic products to the same standard as alcohol. We need adult drinks."
In our next episode, we tap into Terpenes, the aromatic compound present in most plants that could unlock a more natural, pleasurable & mood-enhancing experience for consumers.