Bose Audio blurs the lines between fashion and tech
Bose's Ultra Open Earbuds function as an earring and audio device
What is this about?
Bose's Ultra Open earbuds effortlessly combine fashion with technology. They resemble earrings by attaching to the outer-ear rather than being inserted. This is achieved through OpenAudio technology, where despite the speaker being slightly away from the ear, it still projects noise-canceling sound from a distance.
Why is it interesting?
Prioritizing comfort and aesthetics ensures users can wear the headphones even when music isn't playing. This effectively converts an everyday item into a vibrant expression of personal style. Bose Audio's approach is reflective of our Future Code OptiMe, and its opportunity to Empower Choice by making it easy for consumers to express their individuality.
So What?
Brands can empower consumers' self-expression and get closer to them by embracing wearable formats. This can be accomplished by letting fashion take the spotlight and your product be the backdrop.
Just Imagine ...
A near future:
Where Wrigley's interprets its inner Swarovski, creating Minty Tooth Gems. Glide your tongue over the crystallized fluoride gem for a fresh breath and a sparkling smile.
A mid future:
Where Curaleaf channels Thomas Sabo revolutionising the Nose Stud by integrating a CBD disk into the earring back for a more intimate inhalation experience.
A far future:
Where Green Thumb Cannabis pays homage to Pandora to create a thumb ring that is a one-hit relief of compressed CBD air, the new format for refillable CBD.
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