Air Up is a refillable bottle that turns plain tap water into flavoured water through scent alone

BRAND

Created in 2016 & launched in 2019, the two founders wanted to improve healthy nutrition with the help of retronasal smelling. Available in 11 countries inc. UK, USA & EU.

PRODUCT TESTED

850ml bottle with Orangeade aroma pod with £54.95 for bottle and 5 x aroma pods

PERFORMANCE

Raised over €60m over two funding rounds inc. investment from PepsiCo

CONSUMER REVIEWS

4.2 score on TrustPilot with over 9,000 reviews

OPPORTUNITY FOR BRANDS

Scent will be a crucial pillar in the future of wellbeing as it has the ability to instantly give consumers what they need. Find out how in our report in our report - The Shifting States of Wellbeing.