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A Tasty Twist for Morning Bliss

Lays & IHOP's bold collaboration satisfies the convenience and comfort of a delicious breakfast

What is this about?

The Lay's x IHOP "Rooty Tooty Fresh 'N Fruity" chips aim to elevate breakfast by offering a unique snack experience, combining the flavours of pancakes, strawberries, maple syrup, and bacon.

Packaging of Lays x IHOP 'Rooty Tooty Fresh 'N Fruity' chips

Why is it interesting?

Aiming to satisfy convenience without losing the comfort of a delicious morning breakfast, the Lays x IHOP collaboration showcases the market's shift from 'on-the-go' breakfasts to diverse choices, enhancing their morning routine with exciting flavours.

Reinforcing how breakfast habits have evolved with consumers favouring emotive or convenient breakfast options and seeking taste-driven products, this falls under our Future Code, Zenjoyment, and the opportunity for brands to be within 'The Comfort Zone' and finding new ways to enhance the indulgence in everyday rituals..

So What?

During the pandemic, there was a decrease in demand for 'on-the-go' breakfast choices due to increased time spent at home. However, in the years since, there has been a noticeable increase in the desire for breakfast alternatives. This shift reinforces a desire to be able to satisfy the convenience and comfort of a delicious breakfast, prompting brands to create innovative and indulgent alternatives.

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