A Tasty Twist for Morning Bliss
Lays & IHOP's bold collaboration satisfies the convenience and comfort of a delicious breakfast
What is this about?
The Lay's x IHOP "Rooty Tooty Fresh 'N Fruity" chips aim to elevate breakfast by offering a unique snack experience, combining the flavours of pancakes, strawberries, maple syrup, and bacon.
Why is it interesting?
Aiming to satisfy convenience without losing the comfort of a delicious morning breakfast, the Lays x IHOP collaboration showcases the market's shift from 'on-the-go' breakfasts to diverse choices, enhancing their morning routine with exciting flavours.
Reinforcing how breakfast habits have evolved with consumers favouring emotive or convenient breakfast options and seeking taste-driven products, this falls under our Future Code, Zenjoyment, and the opportunity for brands to be within 'The Comfort Zone' and finding new ways to enhance the indulgence in everyday rituals..
So What?
During the pandemic, there was a decrease in demand for 'on-the-go' breakfast choices due to increased time spent at home. However, in the years since, there has been a noticeable increase in the desire for breakfast alternatives. This shift reinforces a desire to be able to satisfy the convenience and comfort of a delicious breakfast, prompting brands to create innovative and indulgent alternatives.
Just Imagine ...
A near future:
Where Twinings releases a range of after dinner savoury tea blends using a combination of rosemary, thyme and sage.
A mid future:
Where Sour Patch Kids crafts a movie popcorn flavoured gummie that takes the chewer on a journey from salty to sweet.
A far future:
Where humans are on a mission to colonise Planet X and onboard is a 3D printer that can replicate all of earth's popular food from the packaging to the contents.
Has this sparked a thought for you?
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