A Custom-Fit Future
Proclaim is disrupting traditional dental floss with a custom-fit mouthpiece that uses water jets to clean between teeth and under the gum line.
What is this about?
Using scans of an individual's mouth anatomy, Proclaim's software creates a 3D model. The software then places 60 proprietary heart-shaped jets at precise angles to spray liquid between the teeth and into the gum line.
Why is it interesting?
Proclaim's personalized approach is a unique feature in the field of at-home oral care products. The use of 3D scanning technology to create a customized 3D model of an individual's mouth, along with proprietary jet design, aims to provide a tailored solution for each user.
This reflects our FutureCode, Opti-Me and its opportunity to go deep on data and consumer preferences to deliver precisely what they need.
So What?
In a world where one-size-fits-all is increasingly no longer desired or feasible, brands need to learn from Proclaim's lesson and master the art of tailoring solutions to deliver a superior performance and convenient experience.
Just Imagine ...
A near future:
Where dog-owners send 3D scans of their pet's paws to a brand that crafts perfectly fitting dog shoes that deliver precise heat / cold therapy depending on the ground's temperature. Marking an end to the era of one-size fits some, but not all in the canine community.
A mid future:
Where Diageo creates a smart straw that promotes mindful drinking by automatically adjusting the throughput of alcohol depending on a drinker's current ABV % and desired time duration per drink.
A far future:
Where an Omakase restaurant takes 3D scans of an individual's mouth anatomy and taste buds to deliver the most personalized / delicious selection of dishes.
Has this sparked a thought for you?
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