32°N Unveils a stylish aid for advanced vision.
Blending fashion with function, redefining everyday clarity.
What is this about?
The Muir sunglasses from 32°N are revolutionising the eyewear industry. They combine a stylish design with innovative technology, featuring adaptive liquid lenses that can be quickly switched between sun protection and reading assistance with a simple swipe of the frame. This makes them a perfect combination of fashion and functionality.
Why is it interesting?
The introduction of liquid lens technology offers a personal glimpse into a future where our vision is enhanced for clarity and enriched interaction with our individual surroundings. This embodies our future code WonderWorlds and its opportunity Seamless Service - a space where brands find digital ways to make a deeper real-world emotional connection.
So What?
Brands can deepen their connection with consumers by using this liquid lens technology to create more personal experiences than traditional methods. By providing personalized insights, brands can create meaningful experiences that foster loyalty and a sense of belonging among customers.
Just Imagine ...
A near future:
Where Stella Artois integrates liquid lens technology into their labels, allowing drinkers with smart glasses to explore the brand's brewing process and storied heritage in one vivid experiences.
A mid future:
Where M&S's store windows, powered by liquid lens tech, greet each shopper with customised Christmas messages via smart glasses.
A far future:
Where Coca-Cola bottles are equipped with liquid lens technology, transforming them into interactive platforms. Through smart glasses, consumers can engage with games directly on the bottle, where each victory unlocks personalised rewards.
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