Product Innovation

Win more than your category fair share and drive top-line growth with our approach to accelerating meaningful product innovation.

Overview:

Successful disruption requires turning insights and opportunities into meaningful new products. We combine Actionable Foresights, strategy, collaboration, and creative capabilities to help you move markets and win hearts and minds. We accelerate innovation pipelines through expertly designed cross-functional engagement workshops, consumer co-creation sessions and rapid fire research.

We can help you...

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Quickly generate distinctive & disruptive product ideas
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Develop testable written & visual concepts & propositions
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Define your brand innovation road map
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Fill your brand innovation pipeline

Case Study

Pepperidge Farm

Challenge:

Create delicious breakfast options that kids would love to eat and Moms would feel good about serving

Outcome:

A custom trend report, 6 innovation platforms and 12 ready-to-serve concepts

Pepperidge Farm