Product Innovation
Win more than your category fair share and drive top-line growth with our approach to accelerating meaningful product innovation.
Overview:
Successful disruption requires turning insights and opportunities into meaningful new products. We combine Actionable Foresights, strategy, collaboration, and creative capabilities to help you move markets and win hearts and minds. We accelerate innovation pipelines through expertly designed cross-functional engagement workshops, consumer co-creation sessions and rapid fire research.
We can help you...
Quickly generate distinctive & disruptive product ideas
Develop testable written & visual concepts & propositions
Define your brand innovation road map
Fill your brand innovation pipeline
Case Study
Pepperidge Farm
Challenge:
Create delicious breakfast options that kids would love to eat and Moms would feel good about serving
Outcome:
A custom trend report, 6 innovation platforms and 12 ready-to-serve concepts
