Hidden Needs Research
Uncover consumer needs they didn't even know they had to inform meaningful brand and product innovation opportunities.
Learn MoreOverview
Breakthrough innovation requires insights that go deeper than traditional methods. Our Hidden Needs Research programs explore how people experience and interpret their brands, products, consumption moments and repertoire differently. We unpack these interpretations within their subconscious to uncover what guides their brand and product choices. Hidden Needs Research reveals the insights that guide breakthrough brand and product innovation opportunities.
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Case study: Confidential Cannabis Company
Challenge
Finding the mainstream consumer insights that would spark disruptive innovation opportunities in Cannabis.
Outcome
Defined six distinctive and disruptive innovation opportunities that mainstream consumers found both meaningful and relevant
