Breakthrough innovation requires insights that go deeper than traditional methods. Our Hidden Needs Research programs explore how people experience and interpret their brands, products, consumption moments and repertoire differently. We unpack these interpretations within their subconscious to uncover what guides their brand and product choices. Hidden Needs Research reveals the insights that guide breakthrough brand and product innovation opportunities.
We can help you
Understand the range of hidden & unmet needs
Prioritise & define innovation opportunities
Define future brand or product ideals
Explore consumer repertoire navigation
Case study: Confidential Cannabis Company
Finding the mainstream consumer insights that would spark disruptive innovation opportunities in Cannabis.
Defined six distinctive and disruptive innovation opportunities that mainstream consumers found both meaningful and relevant