Cultural Innovation Safaris

Quickly learn from the leading edge of culture to spot, inspire and generate disruptive insights and opportunities.

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Overview

Our safari programs are highly curated and immersive experiences that place your team at the leading edges of culture & consumption. As one team with our collaborators, you will see what's happening now and with context so your team can think differently about where to go next.

Tailored to your brand and business needs, Safaris may include:

Influencer discussions
Retail visits
Product sampling
Cultural immersion
Expert panels / interviews
Consumer dinners

Together, we hunt for insights that inspire disruptive ideas, define your landscape of opportunities, and create your plan forward.

We can help you

Explore emerging cultural trends first hand

Quickly define actionable insights

Prioritise & define innovation opportunities

Create idea springboards for product innovation brand creation, or brand activation

Case study: Twisted Tea

Challenge:

Insufficient insights for expanding Twisted Tea's relevance in US West Coast culture

Outcome:

Outpaced 'Mike's Hard Lemonade' leadership in the West with continuous double-digit growth through cultural connections, innovation, and distribution