Cultural Innovation Safaris
Quickly learn from the leading edge of culture to spot, inspire and generate disruptive insights and opportunities.
Overview:
Our safari programs are highly curated and immersive experiences that place your team at the leading edges of culture & consumption. As one team with our collaborators, you will see what's happening now and with context so your team can think differently about where to go next.
Tailored to your brand and business needs, Safaris may include:
- Influencer discussions
- Retail visits
- Product sampling
- Cultural immersion
- Expert panels / interviews
- Consumer dinners
Together, we hunt for insights that inspire disruptive ideas, define your landscape of opportunities, and create your plan forward.
We can help you...
Quickly generate distinctive & disruptive brand activation ideas
Develop testable written & visual concepts & propositions
Define your brand innovation road map
Fill your brand innovation pipeline
Case Study
Twisted Tea
Challenge:
Insufficient insights for expanding Twisted Tea's relevance in US West Coast culture
Outcome:
Outpaced 'Mike's Hard Lemonade' leadership in the West with continuous double-digit growth through cultural connections, innovation, and distribution
