Brand Activation Innovation

Future-proof your brand by creating the now, next & new so your brand thrives in next-generation culture.

Overview:

Brands that connect with consumers in new and innovative ways move from 'likes' to love, constantly becoming more relevant. Our Brand Activation programs put Actionable Foresights and collaborative innovation tools and techniques at the heart of your brand planning to imagine, define, and plan the activation opportunities to innovate across everything your brand says and does. Together, we'll envision your brand's innovation roadmap across your content, experiential, influencer, cause, portfolio, and service strategies, so you can tangibly start acting on your brand's preferable future today.

We can help you...

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Quickly generate distinctive & disruptive product ideas
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Develop testable written & visual concepts & propositions
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Define your brand innovation road map
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Fill your brand innovation pipeline

Case Study

The Macallan

Challenge:

Attract first-time whisky drinkers to an intimidating category

Outcome:

97% conversion rate, 2.6M brand impressions, and 6,300+ Tastings with hand-selected, first-time US whisky drinkers

The Macallan