Brand Activation Innovation
Future-proof your brand by creating the now, next & new so your brand thrives in next-generation culture.
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Brands that connect with consumers in new and innovative ways move from 'likes' to love, constantly becoming more relevant. Our Brand Activation programs put Actionable Foresights and collaborative innovation tools and techniques at the heart of your brand planning to imagine, define, and plan the activation opportunities to innovate across everything your brand says and does. Together, we'll envision your brand's innovation roadmap across your content, experiential, influencer, cause, portfolio, and service strategies, so you can tangibly start acting on your brand's preferable future today.
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Case study: The Macallan
Challenge
Attract first-time whisky drinkers to an intimidating category
Outcome
97% conversion rate, 2.6M brand impressions, and 6,300+ Tastings with hand-selected, first-time US whisky drinkers