Client: The Sweetwater Social Club

Live Without Reservation

Inspired by the Prohibition Era, The Sweetwater Social Club celebrates the free-willed spirit of people who do their own thing – without reservation.
We set out to say cheers to all the bootleggers, swillers, and benevolent agitators who live life to the fullest and believe that society is about progress, not perfection. In today's world of increased legislation and society's politically correct tendency to set out a list of rules for the do's and don'ts or be canceled, we're heading towards a temperance movement of another kind. And while we believe in living responsibly, we also believe in living freely, inclusively, and without reservation.

These Bootleg BonBons explore the imaginative ways people are reinventing the culinary experience, the most intoxicating example being the cocktail renaissance. Today's passion for both tradition and reinvention of the cocktail through technological advancements, culinary innovations, and the exponential boom in high-end spirits got us thinking.

So, we headed to the kitchen, with a lot of booze, and experimented in an ImaginAction Sprint. The result: more-ish bite-size jellies spiked with an inventive twist on classic cocktails.
“Thank you so much for introducing me to a new form of booze, I’ve nearly finished the box and can’t decide which I like best — but does it really matter, LOL!” - Anita P.
We launched this pop-up brand on Repeal Day, December 5th, 2014, with positive earned media features on The Dieline and Creative Review.