The Transformative Twenties

The Future Decoded

Guiding an evolution in strategic brand planning for a Fortune 500 Brand to unlock future opportunities in a post-pandemic world.
We used our FutureCodes method to create a business-specific, foresight-informed world view for the next seven years. We partnered closely with our clients to decode their future in highly actionable ways for today through a detailed understanding of exogenous market forces, emerging cultural responses, and semiotic analysis.

The resulting Transformative Twenties Framework clearly showed the shifts in how consumers will live, survive and thrive – helping our client sharpen their short, mid, and long-term goals through setting a clear plan for brand, product, and service innovation. We then activated the foresight across the business through ideation workshops, creating the internal cultural momentum to act on the future today.

Our work resulted in 3 primary shifts in consumer demand, 9 opportunity spaces for innovation, 20 cross-functional ideation workshops for activation across the business, and a company-wide view of the foresight that will drive the business forward.