Client: Red Bull

Super Bowl Afterparty - The Mighty Shed gives wings to the biggest sports night of the year.

Following America's favorite football game of the season, Red Bull kept the momentum going in Atlanta with this Super Sports Ball After Party.
The Mighty Shed partnered with Red Bull to quickly co-create an after-party experience that was both relevant and meaningful to the local community. The challenge was that most locals just wanted to stay home, avoid the traffic, and steer clear of all the irrelevant marketing events exploding around their city.
As specialists in amplifying creative voices through collaboration, The Mighty Shed connected the right dots with our trusted local collaborators to curate the raw energy of Atlanta’s DJ scene at one of the hottest clubs in the city.

Hosting the last football game of the year in Atlanta is already a big deal, but when we convinced subterranean discotechque, MJQ, to open on a Sunday and host this invite-only after party, we turned it into an even bigger deal. By showcasing local talent at this legendary venue, we helped Red Bull attract the right sold-out crowd to mark the moment in true Atlanta style.