Client: Red Bull

Celebrating Atlanta's innovative past, present and future with the Red Bull Music Festival.

As their go-to cultural collaborator, we partnered with Red Bull to spark curiosity and amplify the buzz with experiences to be remembered and talked about.
For two weeks, in eight locations featuring over 30 artists, we transformed quintessential local venues to recognize Atlanta’s unique place in hip hop. With nods to the city’s very own Gucci Mane, a pop-up for legendary local lemon-pepper wings, a homage to the famed Magic City, surreal photo activations paying tribute to Cascade Skating Rink, and massive street art that featured the festival’s line up of artists.
The energy was real and the music was the reason.