Pepperidge Farm

What’s the next best thing since sliced bread?

We were asked to assess the brand’s product portfolio growth opportunities.
Our program blended safari, future codes, collab, concepts for future products, ultimately defining the pipeline for innovation through a clearly articulated strategy. We created a live ImaginAction sprint with Chef Jacquy Pfeiffer, founder of the French Pastry School joined us for a co-creation session with Pepperidge Farm to create deliciously abundant ideas, on the spot, making breakfast convenient for moms and delightful for kids. The session resulted in 12 concepts that were more than tasty, they were fully baked and ready to serve.