UK Location Director & Global Chief Client Officer
Kate is a big picture thinker who uses her skills to organize brands and galvanize teams. As both Client Partner and Design Strategist, developing insightful and actionable brand strategy is what gets her out of bed in the morning. That and a motivating need for coffee! With extensive CPG and Retail experience, having worked both agency and client-side, Kate speaks both languages and has a singular appreciation of the needs and drivers of those who develop and those who review. She loves nothing more than to create inspiring and intelligent, yet real and relevant solutions to client challenges, leveraging her strong understanding of the relationship between consumers, brands, and business.
She was brand guardian for the private label product portfolio for UK high street supermarket Sainsbury’s for 8 years and has helped to shape brands for clients such as Britvic, Weber Grills, McDonalds and GSK. Kate has been a winning client, a judge and an award-winning entry writer for the DBA Design Effectiveness Awards in the UK and is driven by a passion for driving and proving design effectiveness.