Chief Strategy Officer
Ethan connects the dots so the right people and ideas inspire compelling strategies and produce creative with purpose. His experience in brand building ranges from strategic planning and creative development to content production, all aimed towards developing integrated campaigns for national brands across categories. Regardless of the discipline, client and project, his goal is to uncomplicate the process of letting smart and creative ideas drive real-world solutions.
He realized the importance of achieving this goal in large traditional agencies on brands like Kool-Aid, Capri Sun, Oreo, Dr. Scholls, Sanofi-Aventis, and Maytag before successfully co-founding and leading strategy at an independent broadcast production company with clients like WebMD, Tito’s Handmade Vodka, and Liberty Mutual…until meeting just-the-right-size The Mighty Shed.