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Spark your
imagination.

We believe the future is already here—it just hasn't reached the mass market yet. So, we're always hunting for the emerging signals that may spark the next big innovation opportunities. See what's currently on our minds.

Promotional image of HiSmile Cinnamon Donut Toothpaste tube and donuts.

Satisfy Your Sweet Tooth with Hismile's Cinnamon Donut Toothpaste

Adults longing for sweet indulgences drive brands to elevate daily rituals

A promotional shot features two smartphone screens displaying profiles from Hulah

Beyond the Swipe: How 'Hulah' is Redefining Dating Apps

How Tech Can Follow Suit for Prevention-Centric Designs

Promotional shot of the State Champs cannabis strain packaging.

Rock On and Blaze Up

State Champs' "Outta My Head" Exclusive Cannabis Strain Signals the Rise of Sensory-Focused Brand Partnerships.

A person holding assorted clothes in wooden hanger

Redefining Outfit Selection

Choiced empowers style choices with real people, not algorithms.

A promotional display of Hormel Chili without beans, a bag of Double Dippable Chips, and a bowl of chili topped with cheese and herbs.

Say Goodbye to Double Dipping Dilemmas

The makers of Hormel Chili Introduce Double Dippable Chips.

Image of a man wearing black-framed sunglasses and a dark blue shirt with a gray collar underneath.

32°N Unveils a stylish aid for advanced vision.

Blending fashion with function, redefining everyday clarity.

A hand holding two brown pills

Skip the Gym and take a Pill

Tricking the body into exercise without lifting a finger.

Shapemate app on a phone screen

The fitness coach that fits in your pocket

Shapemate integrates their AI-powered fitness coach within WhatsApp.

Heinz Insurance claim policy with stamp

Protect Yourself from Ketchup Spills

Heinz launches the world's first-ever ketchup insurance policy.

Promotional image of Burt's Bees and Hidden Valley Ranch lip balms.

From Sweet to Savoury

Burt's Bees and Hidden Valley Ranch collaborate on a savoury line of lip balms.

Multiple crookies on a tray

NYC Pastry Shop introduces the "Crookie"

TikTok Trends inspire weird and wonderful food mashups.

Promo image for Mushicraft's new ale, The Most Illegal Beer

A Rebellion is Brewing

Muschicraft brews the world's most illegal beer in a fight for equal rights

Promotional image for Bose Ultra Open Earbuds

Bose Audio blurs the lines between fashion and tech

Bose's Ultra Open Earbuds function as an earring and audio device

Cascara, Coffee cherry tea - dried skins of the coffee fruit

Disrupting the Coffee Industry via The Circular Economy

Huxley repurposes the discarded skin of coffee cherries to create an upcycled energy drink.

Promotional image for Supermix Studio IndieGoGo campaign

Supermix Studio is Redefining Kids' Fashion

Drag and Drop tech empowers the youngest designers to express themselves in new ways

Demonstration of Apple Vision Pro's F1 app concept, showcasing a 3D map of a racetrack on a coffee table.

Apple Vision Pro's XR technology introduces an F1 app concept

Apple's Vision Pro enables you to watch F1 Racing in 3D from the convenience of home.

Promotional image for Ando, a science-backed gummy that tackles alcohol flush.

Flushing Alcohol Flush

Ando tackles the classic red face and racing heart.

Will.i.am and Mercedes-Benz on stage.

Produce and conduct music from behind the wheel

Mercedes and Will.i.am convert driving behavior into music.

Charlotte Tilbury F1 Academy Driver and Car

Females are Fuelling F1's Future

F1 is changing lanes thanks to global beauty brand Charlotte Tilbury

Creative Director Kwabena Asante infront of a billboard

Clarks Originals Pays Homage to its African Roots

With its latest philanthropic partnership, Clarks invests in the students of Ghana.

Dr. Who promotional image

Reducing Risk through Pleasure

Dr. Who saves lives by airing episodes on Christmas

Packaging of Lays x IHOP 'Rooty Tooty Fresh 'N Fruity' chips

A Tasty Twist for Morning Bliss

Lays & IHOP's bold collaboration satisfies the convenience and comfort of a delicious breakfast

Screenshot of Curated metaverse

Uncorking a new era of wine-collecting communities

Digital fine wine community Crurated launches an immersive metaverse for passionate wine collectors

Viome box with a hand touching it

Home is Where the Health is

In-depth health screening moves from the hospital to the home

Xplorer E-Bike in black studio setting.

Making Recycling More Meaningful

Miloo & Nespresso have created the World's First E-Bike from Recycled Coffee Pods.

Screenshot from the Spatial Vacuuming app.

Turn Your Chores into Scores

Sweep into a world where cleaning meets gaming with 'Spatial Vacuuming'.

Score by Neon Money Club is a dating app banner.

Money Can Buy You Love

Score by Neon Money Club is a dating app for those looking to invest in love.

Chocolate that Rocks Our Soul

Vosges Haut-Chocolat releases a unique collection of chocolate bars that Tom Petty's music has serenaded.

Promotion image for Heinz Cheesy Beanz collaboration with Cathedral City Cheese

Heinz Cheesy Beanz is a Missed Opportunity

Heinz Beanz and Cathedral City Cheese have forgotten how sacred a ritual can be.

An indoor cannabis grow room.

Super Wings

Cresco's Super Bowl THC-infused buffalo wing sauce.

Augmented Reality of Lowe's Kitchen.

Lowe's brings Your Dream Kitchen to Life in Minutes

Lowe's Innovation Labs developed an Apple visionOS app that enables consumers to envision and explore their dream-kitchen.

Hourglass assorted lipsticks.

No More Dead Bugs in Lipstick

Unilever's cosmetics brand, Hourglass, goes all-in on making vegan products.

An illustration of flavours for the new Crystal Light drink mix.

Crystal Light is Here to Clean Up Our Act

The iconic low and zero calorie powdered drink mix is serving the sober curious with its latest flavor innovation.

Hand holding a teeth cleaning device

A Custom-Fit Future

Proclaim is disrupting traditional dental floss with a custom-fit mouthpiece that uses water jets to clean between teeth and under the gum line.

Hand holding phone with Sopranos Tiktok profile

The Sopranos gets Tailored for Tiktok

HBO celebrates 25 years of The Sopranos with 25 seconds of every episode on TikTok

White Claw in a green bag

From Beverage Disruptor to Runway Trendsetter

White Claw returns to make waves in fashion by designing for its muse - Planet Earth

Taylor Swift Fan Union logo

The Future of Brand Loyalty

Swifties could inspire a mutually rewarding, new brand-fan dynamic.

Two fingers points with data graphic overlay

High on Healthy

CEO & Founder Angelique Green joins the High on Healthy podcast by Cannabis Radio to speak on consumer shifts in self-optimisation.

Alcohol Mini Report

Download our Alcohol Mini Report to read how leaders in alcohol can unleash future growth opportunities in new moments, occasions, and rituals.

Cannabis Mini Report

Download our Cannabis Mini Report to discover alternative routes to more revenue, margin growth, and strengthen the sector.

GOODRAYS

The Mighty Shed reviews GOODRAYS a brand that aims to help cannabis 'regain its rightful status as one of the most important plants in human history'

Balanced Tiger

The Mighty Shed reviews Balanced Tiger, a variety of vegan protein bars made with 1500mg of functional mushrooms.

Terpenes

In our second episode we explore the incredible power of Terpenes and understanding not only which ingredients affect us but WHY and HOW they do.

Club Soda

In our first episode, we explore the thriving no and low-alcohol market with Club Soda, the UK's leading company for mindful drinking.

OHMG Water

The Mighty Shed reviews OHMG Water a sparkling drink containing 60mg of magnesium that promotes better sleep and eases stress and anxiety.

Loop Earplugs

The Mighty Shed reviews Loop Earplugs a brand of earplugs hoping to change the way we think about protecting our ears.

Abstract image of blue chemicals mixing

Waterless Products

Increasing water efficiency is one of the most impactful ways companies can reduce their carbon footprint and meet their ESG goals.

Two fingers points with data graphic overlay

Hyper-Personalisation

The rising consumer shift for self-optimisation is underway, and along with it comes the opportunity for value-enhancing hyper-personal services.

Lady A Health

The Mighty Shed reviews Lady A Health who have a range of CBD-based products, designed by women, for women.

Trip

The Mighty Shed reviews Trip is the UK's fastest-growing soft drink brand, created to share a bit of calm in the everyday chaos.

OURA Ring

The Mighty Shed reviews OURA Ring is a tech wearable device designed to be discreet but powerful in monitoring your health.

Sentia Spirits

The Mighty Shed reviews Sentia Spirits is designed to capture that 'two drink sweet spot'

Heights

The Mighty Shed reviews Heights is the world's first probiotic for your gut-brain axis.

Air Up

The Mighty Shed reviews Air Up is a refillable bottle that turns plain tap water into flavoured water through scent alone

Tisserand

The Mighty Shed reviews Tisserand an aromatherapy brand based in the UK that promotes 'the natural power of essential oils for your wellbeing.'

Ctrl Alt Del Event

An event to explore the 'Shifting States of Wellbeing' and how consumers are rebooting their minds & bodies as they enter the new era of CTL/ALT/DEL.

The Shifting States of Connection

Shifting head space from one state to another might just bring the antidote to one of the most significant challenges of our time - mental & emotional stress.

The Shifting States of Energy

Shifting head space from one state to another might just bring the antidote to one of the most significant challenges of our time - mental & emotional stress.

The Shifting States of Happiness

Shifting our head space from one state to another might just bring the antidote to one of the significant challenges of our time, mental & emotional stress.

The Shifting States of Wellbeing Report 2023

This report outlines 17 innovation opportunities to act on now in alcohol, food & beverage, cannabis & technology.