Why is this important for Brands?
The rise of personalisation has been fast. The likes of Netflix, Amazon, Stitchfix, Spotify & Starbucks have already proven the case for personalised product recommendations across multiple & varying categories, all powered by big data.
And now, we are entering the hyper-personalisation era. Technology breakthroughs, from wearables to brain-computer interfaces, mean that the future looks like we can reach 100% optimisation; from what we experience to how we feel, inside & out.
What's driving all of this?
It's time to keep up - hyper-personalisation is emerging across all categories of products & experiences, so keeping up is crucial. The next generations will demand hyper-personalised experiences, and they've never known a world without it.
Data shows that this is happening right now.
Signs of the era of hyper-personalisation are already emerging, from research surveys to the prophecies of future-minded thinkers:
77% of Gen Z believeit’s important to customise interactions
with, 76% looking for companies to send them digital communications so they can customise themselves based on their preferences.
84% of consumers areinterested in personalised products
and many would not hesitate to pay more to get them.
Consumers respond more positivelyto hyper-personalised online advertising
with a majority of consumers in both the UK (61%) & US (54%).