Why is this important for Brands?
The Democraverse is the metaverse realising its potential online & in real life: connecting people, businesses, and organisations. Where these communities form, brands must follow, enabling them to supercharge their values, and giving them more depth and meaning to consumers.
What's driving all of this?
The human need to connect has always been here, but the contemporary world makes us feel less connected. The pandemic; planetary breakdown; war; social media; economic inflation & inequality are forcing us to ask: whom can we trust? What should we believe? What future should we fight for?
These turbulent times are forcing us to seek solace & take action by connecting with others in new & more enterprising ways.
Data shows that this is happening right now
Signs of a desire to connect, collaborate & take positive action are already happening across the globe:
The pandemic has led 48% of people to feel more of a desire to connect to a community
a leap of 18% according to Forrester Research's Consumer Energy Index score.
78% of respondents want brands to help people connect
A study from Sprout Social shows that 78% of respondents want brands to use social media to help people connect.
74% of crypto holders are men
Representation in the democraverse space has been one-sided and with as many as a quarter of consumers set to use the metaverse daily by 2026, according to Gartner research, it's clear that it needs to be an inclusive & welcoming space for all.