Unlocking Growth in New Categories

Fuelling the innovation pipeline to go beyond a one-year horizon.


Our client, a global FTSE 100 company, attempted several innovation programmes in the past, but they hadn't yet achieved a sustainable innovation approach that was deeply embedded into the business. As a result, they lacked the pipeline sufficiency required to win in three highly dynamic and competitive categories.

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We partnered with the Global Strategy & Insights team to design and lead the programme implementation, which continues to be how they drive innovation today.

We started with an Innovation Audit and identified their strengths and opportunities across Strategy, Culture, Ideas, Prioritisation, and Delivery. We found significant opportunities to improve how they approach Strategy, Culture, and Ideas.

We then facilitated Innovation Sprints to address each opportunity and created detailed plans for jump-starting their new approach, which had the full support of cross-functional contributors and the executive board.

With clear support from across the business, we immediately transitioned into programme implementation. From generating foresights to defining consumer opportunities and from ideation to prioritisation, we collaborated with over 100 contributors to develop robust 5-year product pipelines across three categories within just four months.


  • Innovation programme designed for sustainability
  • Category-Specific Global Foresights: Cultural, Science, Technology
  • 12 Consumer-validated Innovation Platforms
  • 6 Innovation Sprints
  • 5-year product innovation pipelines across 3 new categories
  • 18 Consumer-validated product concepts


  • Shaped management board-level innovation strategy
  • Embedded & established best practice innovation across all essential functions
  • The innovation programme is now entering its third year

“ There's so much more clarity on what the consumer is looking for now. I've not experienced this at other companies before. It really opens up significant potential to leapfrog the competition. ”

Global Head of R&D