The Future Codes of 2032

Inspiring a global FTSE 100 company to think & act 'future first'.


Our client was frustrated by the syndicated foresights reports the big global insights agencies previously supplied. So they asked us to rethink how foresights could play a more meaningful, tangible and active role in driving their business.

Shed_Web_1920x1080 _3_resized


In partnership with Futurist Ted Pulton, we forecasted the significant shifts in how our client's future consumers will live, survive, and thrive through a robust synthesis of market forces, emerging cultural responses, and semiotics supported by advances in technology and science .

This analysis resulted in our client's first-ever customised foresights report clearly defining unique opportunities for where to play and how to win with their future consumers.

We then activated the foresights through highly interactive and inspiring sprints designed to determine clear business implications across Marketing, Innovation, Strategy & Planning, R&D, and ESG functions. The resulting shift in future-first thinking unlocked 20+ high-impact initiatives and guides the innovation pipeline.


  • Bespoke Company-specific Foresights Reporting on an Annual Basis
  • Future Consumer Personas
  • Quarterly Trend Reports
  • Ongoing Activation Sprints, Ideation & Programme Planning


Our work resulted in meaningfully embedding foresights across the business by successfully reimagining short, mid, and long-term goals through 20+ brand, product, and service innovation programs.

“ I've seen a lot of these types of programs before - but I've not seen one that was so tangible and actionable within our industry. Well done. ”

Management Board Member