An interview with Miami-based Future Maker & Experiential Installation Artist Moki Baby, offering guidance for brands looking to make an impact.
The Mighty Shed: You work prolifically as an experiential artist. Can you tell us what that work means to you?
MB: I love connecting with many people on a visceral level, on a physical level, on an emotional level. I studied theatre my whole life…so I understood and studied the human condition—what it is to be human and experience life from other people’s perspectives. That’s always been a passion of mine: how people experience things. I love creating environments and experiences to give people new ideas, to give them pleasure and joy…even if it’s just something to photograph.
How does your work connect to your sense of purpose?
My sense of purpose is to bring people joy and to make people happy. Something that makes them think. Something that might change them. Even if they don’t like it, I know I’m having some effect in their life.
What gaps do you feel need to be filled with experiential art? And what work have you been most passionate about?
Brands are missing the social responsibility mark. Brands might donate some money offline but they need to donate in real time and urge others to donate. They need to stand behind real causes and have a real point of view. And I want artists to be comfortable and okay with asking people to get involved. Definitely with experiential art it’s so important to utilize the public sector, public space and the attention you are getting to do good.
I partnered with the Coral Reef Restoration Foundation and Coral.org which is the Coral Reef Alliance. I want to start creating installations in a public space that also tie in social and environmental responsibility. The oceans and reefs are such an integral part of our ecosystem—especially being in Miami. And I was happy for it to be my first one.
But for me and my space, the community I elevate the most is the queer community. Being the set designer for Rhonda, I have traveled around the world with Rhonda creating safe space for the queer community to dance. The next installation I am doing for Showfields is for When the Music Stops. That focuses on mental health and suicide prevention. If there’s an opportunity for social responsibility, I always try to include it.